3 tips for succeeding in a male-dominated industry


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Small Talks features insider expertise from successful small business owners. This video series highlights how real entrepreneurs overcame their most pressing challenges, so you can apply the insights to your own business.

Terri Winston knew women were under-represented in the recording industry — with less than 5 percent actually creating sounds and media — and she wasn’t having it. Determined to give women a say in the soundtrack of our lives, Winston founded Women’s Audio Mission (WAM), a nonprofit organization dedicated to connecting women and girls with hands-on education and job opportunities on the technical side of the sound industry.

As the only recording studio built and run entirely by women, it’s a safe and inspired space for women to study an award-winning curriculum and earn critical professional credits. But once they master the skills, how can they break into this male-dominated industry and make their mark? Winston offers this sage advice for students and female entrepreneurs alike:

How to break into a male-dominated industry

1. Become an expert. No subject is out of reach, but you need to believe in yourself. “Focus on becoming an expert at whatever your passion is, not just so that you’re the expert, but so that you have the confidence to say ‘I know how to do this,’” Winston says.

2. Surround yourself with mentors. Mentors can be your sounding board and support system. They can give you the guidance and inspiration to overcome challenges and achieve success, so make sure you have mentors in your corner.

3. Make networking a part of your life. There’s definitely power in numbers, so it’s a good idea to connect with other women who are involved in the industry. But don’t wait for people to come to you. Keep putting yourself out there, and you’ll be ready when opportunity knocks.

Watch the full video for more insights.

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