3 ways to make your website set you apart


forex no deposit bonus

Standing out in a crowded marketplace is a challenge familiar to nearly every business owner at one point or another. No matter the size of the business, the industry or the geographic area, competing for customers’ attention can feel like an uphill battle. Even if your business is the only one of its kind in your region, a hurdle you still need to overcome is the sheer number of distractions that can prevent your customers from learning about you, finding you and taking action to engage with you. 

That’s why it’s crucial for every business to present a website that that attracts customer attention — and entices visitors to engage with your business. Here are three ways to help your website stand out from the crowd:

1. Show what makes your business unique

Your unique selling proposition (USP) is what makes your business different from competitors. For some businesses, it may be hands-on service or the latest fashions or unusual menu offerings. Understanding your own USP helps you communicate it on your website as well — making it easy for customers to see the difference. Ask yourself what makes your business unique, and then showcase that on your website. 

Lighthouse Sounds, one of the six businesses selected for a marketing revitalization during season 3 of Small Business Revolution — Main Street, knew that its best-in-class equipment and the incomparable expertise of its staff set their studio apart from other recording studios in the area. Yet none of that information came through on the studio’s original website. The Deluxe team helped Lighthouse Sounds bring that vital information front and center, so customers looking for recording studios could see right away what made Lighthouse Sounds different from the rest.  

Pro tip: If “low prices” is the only unique selling proposition you can come up with, it might be worth revisiting your products and services. Customers do want low prices, of course, but if two businesses feature the same pricing structure, then other aspects of your business — excellent customer service, the variety of inventory, certain areas of expertise, being minority-owned, etc. — can nudge you ahead of the other guys. 

Need help designing a professional website?

See our gallery of work and get web design insights.

WEBSITE DESIGN SERVICES >>

2. Tell your entire story

While it’s important for an entrepreneur to perfect an elevator pitch — that is, your 30-second encapsulation of what your business does — it’s also crucial to ensure your website expands upon that elevator pitch and tells the entire story of your business. 

Take Today’s Beauty in Alton, Illinois, as an example. The shop is black-owned and black-operated, and it focuses on beauty supply products for African-American consumers. That’s its USP. But visitors to its website learn even more about the full mission of the business: Today’s Beauty wants customers to look their best, feel their best and do their best. In fact, community engagement is a large part of the shop’s reason for being.

To that end, the store’s website points out that the beauty supply shop also houses Today’s Place, a dedicated space for community service and education, including mentoring, tutoring and other events. By telling the whole story of Today’s Beauty, the website attracts visitors with its USP (beauty products for black shoppers), then entices them to interact even more through participation in the store’s community events. 

Pro tip: Your USP is a crucial part of your business, but it’s only one aspect of it. Don’t hesitate to create additional sections or pages on your website that use easy-to-understand text and photos to expand on what makes your business different from others.

3. Broadcast your best assets

Sometimes a business inadvertently obscures the one thing that inspires customers to seek out that business. When taking stock of your unique selling proposition, make sure you’re focusing on what truly sets you apart. In some cases, it might be hiding in plain sight.

Morrison’s Irish Pub, another of the six businesses given a marketing makeover during season 3 of Small Business Revolution — Main Street, struggled with maintaining consistent foot traffic. While authentic Irish food and a wide variety of imported beers were two of the pub’s selling points, the eatery also boasted an enormous selection of more than 60 Irish whiskeys. Or, rather, it didn’t boast about that. Despite the owners’ expertise in Irish whiskey, and despite the fact those whiskeys had higher profit margins than anything else on the menu, Morrison’s was downplaying the fact that it offered five dozen whiskeys to choose from. 

As part of the pub’s marketing revamp, the Deluxe team created an easy-to-read whiskey menu and prominently featured the whiskeys on the pub’s new website, social media pages and online listings. Being a true taste of Ireland — including the entire spectrum of Irish whiskeys — was Morrison’s unique selling proposition, and now they were broadcasting that USP front and center in their online marketing. As a result, they were able to generate more customer interest, which led to increased foot traffic.

Pro tip: What do you want potential customers to understand about your business after just a few moments on your website? Ask friends or family who have never been to your website to look at it for five seconds. If they can’t determine your USP or your most important products or services in that short span of time, that’s your cue to change the way your website communicates with customers.

A strong website is a must for every business. But not just any old website will do. Make sure your website sets you apart from the competition and garners the attention your business deserves.

Need help designing a professional website?

See our gallery of work and get web design insights.

WEBSITE DESIGN SERVICES >>

The post 3 ways to make your website set you apart appeared first on binary options platform Business Resource Center.

no deposit bonus forex

Leave a Reply

Your Name (required)

Your Email (required)


Your Message

BonusMin. DepositMax. ReturnsRating
ayrex$10,000$20090%Rating Ayrex Options Review
$10,000$581%broker Rating Freestyle Review
Finmax$10,000$20090% FiNMAX Review
StockPair$20,000$585%broker Rating Falcon Finance Review
24optionUnlimited$25089%Top Binary Options Brokers Rating 24option Review

To invest with binary options you will work with an investment broker who is licensed to work in this field. Working with your broker, you will identify which asset you want to buy an option on, how much you want to invest and when the option will expire. Once the option is placed, you simply watch the trading activity on that asset to see if your prediction was accurate or not.

Binary options are one of the most popular trading choices for investors today, due in large part to their simplicity and the fact that you always know all the risks and payoffs ahead of time.

  • regulated: we promote only regulated brokers whose business models and marketing practices are checked by relevant government authorities.
  • special features: here we list all the important features that a broker offers. These are usually listed as perks offered trough various account types which bring different levels of service, depending on the minimum funds deposited
  • bonuses: almost every Top Binary Options Brokers offers these rewards that increase trading potential. Fair Binary Options also lists terms and conditions that come with the bonus money so traders always know how will these affect their trading efficiency.
  • the best binary trading platforms reviewed: we review the software that makes trading possible. There are several big providers, such as SpotOption, TechFinancials, Tradologic, MarketsPuls… Every software has some special characteristics, and not every software is suited for every trader
  • assets: Fair Binary Options review provides basic info on the amount of assets available for trading
  • customer support: we chat with the customer support to test how the broker has set up the help desk that should support traders. This is the best way to assess the service.
  • payments: we list all the payment options available by the Top Binary Options Brokers, list minimum deposit requirement
  • withdrawals: we warn traders if withdrawal requirements are too high, or if it takes a long time to get the money back.
    • Keras - self-learning NEURAL networks for
      Stock market forecasting
      Get it FREE








      *number of participants is limited

      Customer Testimonials

      Fellas what broker is legit in States ? binary options binary options broker USA?
      FrankyP