5 big business tactics to empower your small business


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As the owner of a small business, you’ll do anything to keep your company chugging along. You’ll balance the books, hire employees, handle payroll and provide stellar customer service with gusto. But if you spend too much time in the weeds, how can you focus on what makes your small business special? Take a lesson from the masters of time management — big businesses — who have no choice but to delegate, automate, outsource and operate with maximum efficiency. Then put these tactics into practice to work smarter, reclaim your time and stay focused on making your small business better than ever. 

Automate your email marketing 

Up your email marketing game and save loads of time in the process with this big business tactic — email automation. Automated emails are automatically triggered by a subscriber’s behavior on your website or other factors, so you don’t have to send messages one by one. What’s more, it’s a cinch to set up and automatically send emails to welcome subscribers, promote sales, re-engage lapsed customers and much more — no matter the size of your subscriber list. With Deluxe Email Marketing, you can put your email marketing on autopilot, so it’s easier than ever to keep customers engaged and show them you care. 

Outsource your social media

Social media can attract droves of customers to your business, but posting consistently to Facebook, Instagram, Twitter and other channels takes time. You can’t take a break from posting if things get busy or you’re on vacation. And what will you write about?

Enlist the help of outside experts who can create your social media strategy, write your content and measure its success. Deluxe can tell your story on social media by posting on your behalf or creating advertising campaigns to target new followers. 

Stay on top of time and attendance

Tracking the comings and goings of every employee in your company is a time-consuming, nerve-wracking task. For starters, you don’t want to overpay or underpay your employees. But that’s not the only reason to be worried: Failing to keep accurate time and attendance records can open the door to legal trouble, fines and fraud. 

Streamline your processes and stay compliant with labor laws by using Deluxe’s Time and Attendance solution. This automated time-tracking software integrates with your HR and payroll system to help you manage employees’ schedules, track work time, manage overtime expenses and much more in minutes.

Hire an accountant 

Keeping your business financially healthy involves so much more than just balancing the books. You have to file taxes, keep an eye on your cash flow and be prepared to pass an audit with flying colors. Even if you have the time to handle these responsibilities, the pressure will be on you to avoid non-compliance, missed due dates and cash shortfalls. 

Partnering with an accountant will save you time and money, so you can focus on what you do best. Accountants stay on top of tax rules, local regulations and state and federal laws, so you can be sure that your taxes are prepared and filed accurately and on time. Furthermore, an accountant will provide the financial guidance you need to reduce costs, enhance revenues and keep you on the path to profitability. Whether you decide to hire a full-time accountant for your business or outsource your accounting to a CPA firm, you’ll need to make sure your accounting is in the right hands. For tips on what to look for when hiring an accountant, check out Deluxe’s free Finance Fundamentals eBook. 

Head to the cloud

Cloud storage is one of the best big business tactics for a small business because it’s an easy way to back up and protect your data. Storing documents in the cloud is much more cost-effective than establishing and maintaining on-site servers. In addition, cloud storage gives you and your employees the flexibility to work and collaborate from any location. The Online Storage and Backup solution from Deluxe offers three different storage plans to help you share, backup and sync your files with ease.   

The bottom line

While it may be tempting to dive in and do it all when it comes to your small business, it’s not realistic or sustainable. Instead, think big and take advantage of these big business tactics. That way, you’ll be able to play to your strengths and do more of what your customers love about your small business. 

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