Anti-Fragile – 20 Companies that are century-old

how to do bitcoin trading

We should prefer investing in businesses that are hard to kill. But how do we assess that?

In 1950s average life cycle of a business was around 80 years, today it is less than 20 years. Clearly, entrepreneurship is more like a deadly roller coaster than just a smooth sail. Disruption has always been prevalent but what has changed is the speed and complexity with which things get disrupted. Whenever one talks about disruption, one has to bring up anti-fragility and how important it is to have in a business. Such a business has the potential not just to survive the test of times but thrive in chaos. Businesses that have a very little rate of change, low dependence on suppliers/government and are run conservatively have a higher chance of surviving extremities like wars or full-blown recessions.


Last 100 years have witnessed many geopolitical events- starting with World War I that lasted four years. This was followed by the World War II which went on for six years. That in itself covers about a decade of extreme unrest. During the times of war, businesses practically shut down, stock markets are closed, the government’s only focus is on defence so there is negligible public spending, and economies are usually either on their last legs or in some cases are completely destroyed.

Apart from the geopolitical issues that we’ve had, survival during the major economic crisis has also been equally challenging- from the Great Depression in 1929 which lasted for an entire decade to the global financial crisis in 2008 led by the collapse of the housing market in the USA. The effects are similar to wars- stock markets crash leading to loss of billions of dollars of savings, major cutbacks leading to rising unemployment, fall in global trade resulting in recession in most economies and a sovereign debt crisis in some. All of this mostly leads to rising interest rates, inflation and a poor standard of living for those who survive.

Though India in itself wasn’t directly involved in the World Wars, since independence it too has had its fair share of geopolitical issues (multiple wars with Pakistan & China) and economic disruptions like that of early 1990s which led to opening up of the economy, Asian currency crisis of 1997, dot-com burst of 2000 to contagion effect of the financial crisis in 2008.


Keeping all the above in mind, there are more than a few companies which have seen the light at the end of the tunnel and are in fact blossoming to greater heights even today. We have made a list of such companies both of Indian origin as well as international. Though there are always some exceptions but certain common traits would be applicable to most of the companies that have survived – they are highly customer oriented, have consciously reduced dependence on the external environment, have stayed away from leveraging balance sheets and are run by focused management teams with proper succession planning in place.

Following are some of the popular Indian companies which have been in existence for over a century:

Name of CompanyYear of Establishment
Bennett Coleman (Pvt.)1838
Shapoorji Pallonji (Pvt.)1865
Bombay Dying Co.1879
Century Textiles1897
Cheviot Co.1897
Shalimar Paints1902
Indian Hotels1902
Mafatlal Group1905
Alembic Group1907
Tata Steel1907
Birla Corporation1910


Some International Companies:

Name of CompanyYear of Establishment
Jim Beam (USA)1795
Dupont (USA)1802
Colgate (USA)1806
Brooks Brothers (USA)1818
Cadbury (UK)1824
Fox’s (UK)1853
Burberry (UK)1856
Heineken (Dutch)1864
Nestle (Switzerland)1866
Jockey (USA)1876
Coca-cola (USA)1892
General Electric (USA)1892
Bata (Czech Republic)1894
Target (USA)1902
Rolls Royce (UK)1906
UPS (USA)1907
Boeing (USA)1916
BMW (Germany)1916
Nikon (Japan)1917

Disclaimer: This is not a recommendation to Buy/Sell. Read complete  disclaimer here .

forex no deposit bonus

Leave a Reply

Your Name (required)

Your Email (required)

Your Message

BonusMin. DepositMax. ReturnsRating
ayrex$10,000$20090%Rating Ayrex Options Review
$10,000$581%broker Rating Freestyle Review
Finmax$10,000$20090% FiNMAX Review
StockPair$20,000$585%broker Rating Falcon Finance Review
24optionUnlimited$25089%Top Binary Options Brokers Rating 24option Review

To invest with binary options you will work with an investment broker who is licensed to work in this field. Working with your broker, you will identify which asset you want to buy an option on, how much you want to invest and when the option will expire. Once the option is placed, you simply watch the trading activity on that asset to see if your prediction was accurate or not.

Binary options are one of the most popular trading choices for investors today, due in large part to their simplicity and the fact that you always know all the risks and payoffs ahead of time.

  • regulated: we promote only regulated brokers whose business models and marketing practices are checked by relevant government authorities.
  • special features: here we list all the important features that a broker offers. These are usually listed as perks offered trough various account types which bring different levels of service, depending on the minimum funds deposited
  • bonuses: almost every Top Binary Options Brokers offers these rewards that increase trading potential. Fair Binary Options also lists terms and conditions that come with the bonus money so traders always know how will these affect their trading efficiency.
  • the best binary trading platforms reviewed: we review the software that makes trading possible. There are several big providers, such as SpotOption, TechFinancials, Tradologic, MarketsPuls… Every software has some special characteristics, and not every software is suited for every trader
  • assets: Fair Binary Options review provides basic info on the amount of assets available for trading
  • customer support: we chat with the customer support to test how the broker has set up the help desk that should support traders. This is the best way to assess the service.
  • payments: we list all the payment options available by the Top Binary Options Brokers, list minimum deposit requirement
  • withdrawals: we warn traders if withdrawal requirements are too high, or if it takes a long time to get the money back.
    • Keras - self-learning NEURAL networks for
      Stock market forecasting
      Get it FREE

      *number of participants is limited

      Customer Testimonials

      Fellas what broker is legit in States ? binary options binary options broker USA?