eToro and Mumsnet research reveals over half of Mums (55%) want to take control of their finances


New research from Mumsnet and eToro busts the age-old myth that women aren’t interested in their own finances and investments.

In a new survey of 1,000 mums*, Mumsnet and eToro asked how they approach their investments. Research reveals just under half (47%) of respondents know a little or a lot about investing, while over half (55%) want to take control of their finances and invest on behalf of themselves.

The biggest drivers for mums looking to invest are to generate a long-term return (73%) and to save for their children’s future (71%). The research also reveals mums are more adventurous in their investment outlook than many would think.

When considering investment options, mums are already knowledgeable about cryptoassets. Four-fifths (4 out of 5) are familiar with the term cryptocurrency and 42% are currently invested or would consider investing in cryptoassets.

Today, 90% of female investors on eToro are invested in cryptoassets, with XRP the most popular cryptoasset. The top five cryptoassets for female investors are:

  1. XRP (56%)
  2. Bitcoin (15%)
  3. Ethererum (10%)
  4. Litecoin (6%)
  5. Stellar (3%)

Iqbal V. Gandham, UK Managing Director at eToro said: “This research suggests that in many cases women want to invest but don’t know where to start. This no longer needs to be the case. Technology has transformed the investment world from a small, opaque club into a community that anyone can tap into. This should be to the benefit of prospective female investors.

Justine Roberts, Founder of Mumsnet said: “This research shows that when it comes to investing, contrary to popular belief, it’s not all about the men. Women are keen to understand their options when it comes to investing and more should be done to equip them with the guidance and knowledge to get started.”  

*Survey of 1,025 female Mumsnet users between 11 July 2018 and 30 July 2018. The data is not weighted

**eToro data as at October 2018

Cryptoassets are a highly volatile, non-regulated investment product and are not appropriate for all investors. No EU investor protection. Your capital is at risk.

This is a sponsored post.
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