LVMH Blockchain: Louis Vuitton on the Blockchain?


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Blockchain technology has many uses. Mostly synonymous with the financial sector and for crypto trading, it might surprise some to learn that the fashion industry has found a clever use for the technology. Dubbed the AURA blockchain, luxury brand conglomerate and owner of the Louis Vuitton fashion label, LVMH, has developed the LVMH blockchain.

The fashion giant will use the technology to prove the authenticity of its branded goods.

LVMH Blockchain

Given the code name AURA, the LVMH blockchain is expected to go live this May or June. It will launch first with the …

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